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Video Production Made Easy

How To Read From A Script For Video Production

Creating a professional video can truly elevate the marketing campaign of any small business.. If your video has high enough production values and the right calls to action, it can be hugely more effective in converting sales than any text or image – and at the same time it will make your business look more resourceful and organized (not just anyone can create a video!).

And the good news? You don’t need to be Steven Spielberg in order to create high quality videos for your business. In fact, all you need is a good idea and the right tools. Thanks to tools like Explaindio and Easy Sketch Pro, there’s not even any reason to get in front of the camera!

But even if you choose to go the Excel route, you will still likely find that talking over your video is a necessity in order to ensure it’s engaging and effective. And for some people, the thought of talking over their videos will be just as nerve wracking as being on film. Here are some tips that can help…

Speak Slowly

Speaking more slowly is the number one tip for most people who start out recording their own videos. Unfortunately, most of us speak far too fast on film and especially if we’re nervous. Even if you think you’re speaking slowly, there’s probably a good chance you aren’t.

Make sure then that you practice going slowly, try listening to yourself back and in particularly, pause after sentences. Pausing after sentences will help you to prevent filler noises by letting you catch your breath. At the same time, it also allows you to more easily edit the voice you’ve recorded because you’ll have easier and more obvious break points.

Read Ahead

Reading from a script your eyes should be darting ahead at all times. This means that you should have an idea of what’s ‘coming up’ so that you can avoid any nasty surprises or stumbling over your words.

Speak as Though You’re Talking

This takes practice but know that the ultimate goal is to use the same pitch and tone as though you were talking naturally. Having a script is useful to ensure you say what you want to say, but to the listener it should sound as though you’re talking off the top of your head!

Add Music

If it sounds stilted, try adding some (quiet) music in the background. This can do a great deal to make it sound more professional.

How to Use Video Marketing on Facebook

Facebook is an incredibly powerful tool for social media marketing that gives its users access to gigantic audiences that can be closely targeted by their demographics, their interests and hobbies or even their careers.

When you combine this with a well-made video, you only amplify the potential benefits. Here then, we’ll look at how you can use video marketing to amazing effect on Facebook.

Facebook Ads With Video

Facebook allows you to create a number of different types of advert which each have different features. In this case, what we’re interested in is a type called the ‘Facebook Page Video Post’.

What this essentially means, is that your followers will see your video as a post that you uploaded to your Facebook page. It’s necessary to make this a paid advert (rather than just a post) as Facebook posts will organically only reach about 2% of your audience normally.

How Facebook Ads Work

Facebook ads provide you with a number of awesome benefits that work incredibly well in addition to the inherent advantages of video.

For starters, Facebook ads allow you to work on a PPC basis. What this means is that you only pay when someone clicks on your video and watches it. From the perspective of an advertiser this is great news because it means you won’t pay for your adverts if they aren’t successful. If no one sees your ad, then you don’t pay anything!

What’s more, Facebook allows you to ‘bid’ for how much you want to pay for each view and lets you set a maximum budget. That makes this a very flexible platform for video marketing, seeing as it works with any advertising spend.

Perhaps the best feature of Facebook video ads of all though, is that they let you precisely target specific audiences. This means for instance that you can create a scenario where only your prospective demographic sees your ads.

So say you were trying to sell a mobile app, aimed at bodybuilders. With Facebook, you could ensure only people in their 20s-30s, with bodybuilding listed as a hobby would see the video. What’s more, you could target only mobile users. Then you’d show them a video that looked well-made and professional and that made your app sound amazing.

Another awesome feature with Facebook is objectives. Here, you don’t get charged per click, but instead based on how effective your ads are in achieving specific goals. In this case you can create a situation where your ads only cost you when someone actual installs the app!